Research is at the core of all smart marketing strategies, especially in today’s customer-driven economy. Customers place a high premium on products and experiences that are convenient, customizable and consistent across all channels. They have endless options, so if you want to stand out, you have to understand your target audience and what they are looking for.
With the help of an in-house market research program, market research departments can maximize the scope. With Inquisium, your organization can quickly deploy surveys for all your market research initiatives. Guide your marketing strategy by testing new products, measuring purchase intent, monitoring brand and competitor awareness, and collecting customer preference and behavior information.
Lower costs – Hiring market research firms can be very expensive. By conducting market research surveys in house, you can better leverage feedback technology that offers both ease of use and complete customization
Agility – You own your account and can always access both your surveys and data in real-time and make necessary updates and adjustments when needed
Customization – Instead of working with an outside firm, you can work in house and across departments to build and analyze your own market research surveys that capture the insights that your stakeholders rely on